Facebook Ads That Let Employers Target Younger Workers Focus Of Class Action Lawsuit Featured

  21 December 2017

According to a class action lawsuit filed in federal court in San Francisco, by the Communication Workers of America, thirteen companies including T-Mobile US, Amazon, Inc., and Cox Communications Inc., imposed age limits on who could see recruitment ads, allegedly limiting some only to people younger than 38.

“This pattern or practice of discrimination denies job opportunities to individuals who are searching for and interested in jobs, reduces the number of older workers who apply for jobs with the offending employers and employment agencies, and depresses the number of older workers who are hired,” the complaint reads.

The lawsuit is the latest example of criticism leveled at Facebook for so-called micro-targeting, a process that has allowed advertisers to choose who sees their ads based on age, interests, race and even such characteristics as whether they dislike people based on race or religion. Read more here.